cbanc Network Launches All Access ‘Backstage Pass’ for Industry Service Providers

Posted: 2012-02-03 00:00:00

AUSTIN, Texas – February 2, 2012 – To enhance service provider access to financial institution needs, cbanc Network; the largest online repository of FI-authored, board-approved, exam-tested content; has launched Backstage Pass – a new way to engage the FI community within the cbanc Network. Backstage Pass gives service providers access to real-time trends within this industry around popular search terms, content purchases, product ratings, and other member activity metrics. All data can be filtered by asset size, FI type, region, and job title. Service providers also have the ability to contribute their own content, topic analysis, and answer member questions to distinguish their brand. Backstage Pass officially launched January 24, 2012.

Backstage Pass is comprised of two components: Connect and Analyze. Connect gives service providers the tools to interact with cbanc’s FI membership when they are looking for help. By sharing industry knowledge, service providers can help banks and credit unions solve issues that, in turn, create a positive association with their brands.

Analyze organizes traded data so service providers can see which topics and issues are important to FI professionals. It also displays real-time graphs and charts that can be filtered demographically by asset size, region, and job function. This intelligence helps with webinar education, product resource decisions, developing consulting direction, and understanding market perceptions of their organization.

Additional Backstage Pass features include Surveys and Webcasts. Surveys allows service providers to pose questions to the cbanc membership on topics of specific interest to them. Service providers can also sponsor a Webcast topic of their choice, and cbanc will advertise and host the presentation to the decision makers within its network.

“Valuable knowledge trades hands on cbanc everyday,” states cbanc President, Myers Dupuy. “So any company serving the FI community can stay abreast of the issues and information related to the banking industry for constant improvement.”

Myers adds that companies using Backstage Pass look to becoming a trusted advisor among the banking community to increase their brand awareness, generate leads/prospects, and gain real-time intelligence surrounding the industry.

“Backstage Pass allows companies to connect with cbanc members in ways that have never been available before,” he explains. “Not only can they see exactly which issues are important to this community, but they can also work alongside banking and credit union professionals to develop solutions and solve problems.”

Service providers can contribute to member conversations and glean from the wealth of traded information. Members, meanwhile, get specific knowledge around products and topics in which they are interested – while maintaining their privacy within the Network. As a result, more information is traded among members and education turns to action.

“We would like to see any company that services the banking community utilize Backstage Pass so they can engage with the cbanc membership and use the information to create products, services, and legislation that truly benefits community banks and credit unions,” Dupuy says. “We firmly believe that online collaboration between banks, credit unions, and service providers will make the entire industry stronger as a whole. Backstage Pass takes a big step towards achieving that goal.”

About cbanc Network

Based in Austin, TX, cbanc Network is a free and secure online network for banking and credit union professionals, where the information and intelligence individuals contribute pays them back. cbanc’s network contains the largest online repository of banker-authored, board-approved, exam-tested content anywhere. To date, more than 3,700 financial institutions (7,955 users) share and exchange financial-focused information and data to make their professional lives easier and enhance the performance of their organizations. For more information on cbanc, visit www.cbancnetwork.com.