CO-OP Ad Lab From CO-OP Financial Services Makes It Easy For Credit Unions To Market To Members

Posted: 2010-09-09 00:00:00

CO-OP Financial Services has enhanced CO-OP Ad Lab, a “self-service” consumer marketing program for credit unions, to help its clients  promote the member access and convenience services they offer via CO-OP.

“In highly competitive markets, it has never been more important for credit unions to communicate how easy it is for their members to access their accounts,” said Stan Hollen, President/CEO, CO-OP Financial Services. “We created CO-OP Ad Lab to alleviate many of the costs and work load involved in marketing.”

CO-OP Ad Lab materials are available for a range of CO-OP products in an array of formats – statement inserts, flyers, brochures, Web banners and posters. These materials are free for member credit unions of CO-OP Financial Services to download and customize in their brand look, add their logos or use as-is.

The updated Web site (www.co-opfs.org/AdLab) features a new layout, easier navigation and 15 new marketing campaigns for credit unions to choose from, including those supporting mobile banking, scanning/depositing checks from home and surcharge-free access to ATMs.

In addition, CO-OP Ad Lab now includes two programs for participating member credit unions: CO-OP Preferred, a turnkey marketing solution; and CO-OP Ad Partnership, a subsidy program for printing marketing materials.

CO-OP Preferred is a fully managed option for select Ad Lab campaigns, where CO-OP will customize the artwork, then fulfill orders, print and mail materials, and provide reporting. CO-OP will also offer special quarterly promotions under this program. CO-OP Ad Partnership is a limited time offer in which CO-OP will subsidize 50 percent of the printing costs for Ad Lab marketing materials (up to a $1,500 match per participating credit union per year)

“Marketing departments at credit unions are very busy and often have limited resources in budget and personnel,” said Hollen. “Co-OP Ad Lab makes it simple to promote everything from where to find a surcharge-free ATM to promoting a member rewards program.”

For more information about CO-OP Ad Lab, please visit www.co-opfs.org/AdLab, or contact the Marketing department at marketing@co-opfs.org or 800.782.9042, ext. 7001.

About CO-OP Financial Services

Based in Rancho Cucamonga, Calif., CO-OP Financial Services is the industry leader in access and convenience products for credit unions. Nearing 30 years of credit union service, CO-OP connects credit union members to their accounts through network services, payment processing, e-commerce solutions, CO-OP Shared Branching and call center services. With a total of 3,000 credit union members, 26 million cardholders, 28,000 surcharge-free ATMs, 4,000 shared branch locations, plus 160 million-plus monthly transactions, CO-OP Financial Services is the nation’s largest credit union service organization, offering the tools, knowledge and leadership to help credit unions prosper. To learn more, visit www.co-opfs.org. Follow CO-OP on Twitter at: http://twitter.com/COOPFS and keep up with industry issues via the CO-OP Insight Vault blog at: http://co-opinsightvault.com.