5 marketing trends for 2015
Are you prepared for the marketing trends of 2015? The Credit Union Times reported five marketing trends for 2015 last week and as a DigitalMailer client we wanted to let you know how you can utilize our tools to make sure your financial institution is a trend-setter.
The article, which can be seen here, noted the five trends we will see this year are:
- Digital Advertising Dominates
- Making Digital Investments
- Predicting What Members Want
- Making it Real with Video Marketing
- The Latino Market Is Calling
We’ll break down the facts, the predictions and how you can prepare as a client of DigitalMailer.
1. Digital Advertising Dominates
According to the article, credit union marketing professionals expect to see credit unions shift more dollars from traditional advertising to digital advertising.
A Gartner survey showed that digital advertising spending averaged about 25 percent of a company’s marketing budget last year, but around half of those companies plan to increase their digital marketing budget by 17% on average in 2015.
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