The latest from Bo McDonald

- by Bo McDonald, Your Marketing Co

5 books worth reading in 2023

My fourth year of setting a reading goal was a success. As with last year, I focused on quality over quantity, which left more than two dozen books on my “...

- by Bo McDonald, Your Marketing Co

Why good credit unions fail

“Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake.” That quote came from a book I read recently, “The Innovator’...