The latest from Brad Banyas

- by Brad Banyas, OMI

eStatement adoption strategies and best practices

Many credit unions offer electronic statements and paperless correspondence to their members. But despite advances in online technology, and in the face of popular sentiment to “be green,” most continue ...

- by Brad Banyas, OMI

Integrate your marketing ecosystem

5 Tips to Multiply Your Marketing Results The marketing ecosystem for most financial service organizations has become increasingly fragmented. Campaign management across multiple channels is one of the most difficult ...

- by Brad Banyas, OMI

Message orchestration across the customer lifecycle

Three tactics to maximize marketing success The notion of “Customer Lifetime Value” is a concept and calculation that helps executives determine the dollar value associated with the long-term relationship of ...

- by Brad Banyas, OMI

Lead generation and marketing automation

Every financial institution must reach new customers in order to thrive. Like any business, credit unions that fail to capture new members are at risk of losing to the competition. ...

- by Brad Banyas, OMI

Integrated campaigns for consumer-facing documents

Credit unions and other financial institutions send billions of boring notices, statements and acknowledgements each year. And every one of those represents a sunk-cost – an expense that has been incurred ...

- by Brad Banyas, OMI

The time has come for multi-channel

Miss out on multi-channel and miss out on a great deal of opportunity There is a lot of excitement over multi-channel marketing and customer communications these days, and here’s ...

- by Brad Banyas, OMI

Print vendor consolidation saves and streamlines

Most credit unions use third-party providers in the communication supply chain to deliver member communications on their behalf. Outsourcing these activities can save money, but many financial institutions struggle with ...