The latest from Brandon McAdams

Maximizing growth for your credit union: Harnessing data insights and propensity modeling

In today’s rapidly changing digital landscape, understanding members and delivering tailored offers and products is crucial for credit union growth. With the advent of AI and machine learning, credit ...

Changing the Rules: Credit Union Tax Exemption Status is a Worthy Fight, but is it the Victory We Need?

ACUC’s keynote speaker, Malcolm Gladwell, spoke at length about his research on how underdogs win.  That research argues that a big factor in an underdog victory is changing the ...