The latest from Brett Jackson

Sep 22, 2016 - by Brett Jackson, Systemax Solutions

4 inventive ways businesses can utilize Snapchat

You’ve heard of Snapchat, you understand how it works (for the most part), but you’re not using it because you’re not a 13 year old girl. Well, ...

Jul 19, 2016 - by Brett Jackson, Systemax Solutions

Get out of the driver’s seat: An easier way to order branded merchandise

We’ve all been there- it’s a week before the golf outing/5k fundraiser/community event and you totally forgot to get the apparel and giveaway items ordered. It ...

May 17, 2016 - by Brett Jackson, Systemax Solutions

Go live(stream)!

Many say it’s the year of Live Streaming.  Why?  It’s an excellent way to stand out in the now very busy digital age space.  Live streaming takes the ...

Mar 28, 2016 - by Brett Jackson, Systemax Solutions

A marriage made in heaven – Company culture and human resources

Why are Corporate Culture and Human Resources imperative to marry?  Here’s a glimpse into our thought process.  Our brand is communicated by our 4 core values: mind blowing customer ...

Jan 20, 2016 - by Brett Jackson, Systemax Solutions

Should you be using social media?

We’ve been noticing that some financial institutions aren’t even sure if they should be on social media.   They seem to be just plain scared because of compliance or ...

Dec 15, 2015 - by Brett Jackson, Systemax Solutions

To make progress, you need change

Time and time again we hear from Financial institutions who are in areas where they have been one of the few banks in town. They have had success for 60 ...

Oct 9, 2015 - by Brett Jackson, Systemax Solutions

Don’t let technology leave your credit union behind

About 5 years ago we began acknowledging a problem. We found that our current community Financial Institution clients were operating as independent entities and/or their two person marketing department ...

Aug 12, 2015 - by Brett Jackson, Systemax Solutions

Internal marketing is just as important as external marketing

We so often focus on our external marketing to customers. How will we position our brand? Who is our ideal client? What is the go to market strategy on the ...