Be careful what you wish for
Focus on behavior, not products. My job, as a credit union marketing consultant is to make you think. And as we head into the 2014 planning season, here’s something ...
The latest from Eric Gagliano
What the World Looks Like Through a Member’s Eyes
Does your credit union communicate inside-out or outside-in? It’s all a matter of perception. Inside-out looks at the world through the credit union’s eyes. Outside-in views everything from ...
Knowledge is Power
How your Core Data Processor can pay for itself. As a credit union, it’s not a question of will you have a core data processor, it’s which processor ...
Credit Union Marketing On A Shoestring Budget
It may seem odd for a Credit Union marketer to say, but our bank brethren have their priorities in order! by. Eric Gagliano, SVP Client Management, MarketMatch According to a ...
41 Questions Every Credit Union Should Ask Themselves Today
by Eric Gagliano As a credit union marketing consultant, I’ve found that it is much better to have all of the right questions than to have all of the ...
Planning and ROI: A Cheat Sheet
by: Eric Gagliano, SVP Client Management, MarketMatchIt’s that time of year again. As you sharpen your pencil to start 2013 planning and budgeting, there are four important factors ...
Branding DIY for Credit Unions
by: Eric Gagliano, SVP Client Management, MarketMatchA brand is defined as the sum of all rational and emotional aspects of a company, product, service, person, dog... whatever. A brand seeks ...
Lessons From a Hundred Bank Experiences
by: Eric Gagliano, SVP Client Management, MarketMatchI’m a career marketer. Growing up as an ad agency account executive, maturing as a credit union marketing VP and now ...