The latest from Jeff Mesnik

Dec 12, 2014 - by Jeff Mesnik, ContentMX

3 ways to make the most of your content

As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated ...

Nov 6, 2014 - by Jeff Mesnik, ContentMX

Three steps to creating a content marketing budget in 2015

If you haven’t already, now is the time to start planning your 2015 content marketing budget. With a light snowfall predicted for New England this weekend, we have been ...

Sep 12, 2014 - by Jeff Mesnik, ContentMX

5 common content marketing mistakes credit unions make

As we head into September, we thought it was the perfect time to take a few minutes to review the 5 most common content marketing mistakes credit unions are making, ...

Jul 24, 2014 - by Jeff Mesnik, ContentMX

Panda 4.0 and your credit union

A few months ago, Google released their latest algorithm update, Panda 4.0.  Google has once again reminded us that they are not wavering on their commitment to provide users ...

Jun 17, 2014 - by Jeff Mesnik, ContentMX

The power of curated content

The Power of Curated Content In my last article I wrote about Sharing Life Moments with Members, and I talked about how sharing life moments with members is about finding ...

May 30, 2014 - by Jeff Mesnik, ContentMX

Sharing life moments with members

Every day your members are going through different life stages – they are saving for their first car, sending kids off to college, looking to buy their first home, or planning ...

Apr 16, 2014 - by Jeff Mesnik, ContentMX

How to act in a Dodd-Frank world

During the the 2014 CUNA Marketing and Development Council Conference last month, we heard from numerous credit unions about their marketing concerns and challenges. They asked questions about how to ...

Mar 25, 2014 - by Jeff Mesnik, ContentMX

Google friendly, compliance happy marketing

When implementing a content marketing strategy, credit unions often ask: “If our content strategy must follow compliance rules, will our content still make an impact?” In short, the answer is “...