The latest from Joe Winn

Mar 20, 2024 - by Joe Winn, GreenProfit Solutions

Spreading savings stories at your credit union

Why would someone want to join your credit union? Or keep their relationship over switching to a seamless app-based fintech (or snazzy big bank) platform? It’s easy to talk ...

Jan 2, 2024 - by Joe Winn, GreenProfit Solutions

Change has changed – Your guide to adapting

2016 feels like a long time ago, right? Towards the end of that year, I wrote about how, unlike the way our brains work, change doesn’t happen linearly. Sidestepping ...

Jun 23, 2023 - by Joe Winn, GreenProfit Solutions

AI writing tools are the coolest … until they aren’t

Can you feel it? We’re in a bubble, and it is expanding rapidly. What makes up this enveloping sphere? AI writing tools. ChatGPT-powered chatbots. Incredible technology, right? It’s ...

Mar 16, 2023 - by Joe Winn, GreenProfit Solutions

Beyond Silicon Valley Bank headlines

I love wild rides. Whether Disney or Universal, if it’s a new thrill, I’m in. But Silicon Valley Bank (and Signature Bank) failing, followed by the “will they, ...

Dec 2, 2022 - by Joe Winn, GreenProfit Solutions

Lessons from my favorite theme parks

Theme parks are awesome, especially Disney and Universal. Combined, I’ve been to both more times than I can count…literally. Besides making me a de facto guest services agent ...

Jun 15, 2022 - by Joe Winn, GreenProfit Solutions

More members? Or more engaged members?

After analysis, your credit union executive team decided “more members” is a top-priority goal. Cool. Where are your credit union’s greatest opportunities for member growth? Expanding SEGs and community ...

Mar 14, 2022 - by Joe Winn, GreenProfit Solutions

Credit unions already lost. So, how do they win?

Raise your hand if your credit union is a leader in digital offerings. Keep that hand up if your members agree. Finally, hold it just a little longer (you didn’...

Dec 16, 2021 - by Joe Winn, GreenProfit Solutions

3 reasons why your credit union website doesn’t matter*

If members are using your credit union website, have you already missed an opportunity? Make your website great at attracting new members. Your online banking and mobile apps should serve ...

Joe Winn

President
GreenProfit Solutions

Web: credituniongeek.com

What do you get when you mix auto loan programs with a desire to help others? Well, approaches that make a difference, of course. So what do you get when you take an environmentalist and toss him into the mix?

Say hello to Joe Winn. He's the president of GreenProfit Solutions and graduated with a Masters in Marine Policy from University of Miami, but titles aren't where you learn about a person. For that, it's best to look at what they believe, what they have done. Joe is indeed an environmentalist; his 1st grade project "How to Save the World" showed that quite early. Since then, he's drifted below the waves as a certified Divemaster, volunteered for whale and dolphin strandings, presented to high schoolers and grown ups alike on our local ecology, and served on numerous non-profit boards.

But credit unions don't run SCUBA trips, nor do they rescue manatees. They do, however, focus on their members. And isn't the measure of a successful institution how well you do at helping your members grow and succeed?

Joe channels a creative force for good into new ways of approaching old problems. Like auto loan growth. Or indirect member engagement. Both of which he has co-authored white papers. He's also produced (and given) presentations for the Pennsylvania, Illinois, and Kentucky CU Leagues. Not too shabby for an environmentalist. And he’s also a geek. Build a computer from the ground up, he will. These days, he puts that skillset into running a blog called Credit Union Geek. Can you guess the writer?

Above or below the waves, Joe is eager to grow and lend a helping fin...ahem, hand.