The latest from Keith Brannan

- by Keith Brannan, Kasasa

Tale of two cities

It was the best of times, it was the worst of times, it was the age of social media, it was the age of spammy marketing… The internet is noisy… ...

- by Keith Brannan, CUNA Strategic Services

What it takes to beat megabanks

CNN Money recently reported that three of the nation’s largest banks (JPMorgan Chase, Bank of America and Wells Fargo) collected more than $6.4 billion in ATM and overdraft ...

- by Keith Brannan, BancVue

5 keys of consumer-centric marketing

At its core, customer-centric marketing is about creating satisfied customers and enhancing your brand. Traditional methods that once worked are becoming outdated, requiring us to keep up with technology and ...

- by Keith Brannan, BancVue

What’s in a name? New study reveals the truth

While Americans are overwhelmingly bitter toward megabanks and truly understand the importance of banking locally, their banking choices usually don’t align with those beliefs, a recent study found. Why? ...