The latest from Kerry Blom

Nov 16, 2016 - by Kerry Blom, PinPoint Direct Marketing

It’s not just business – it’s personal

One of my favorite movies of all time is “You’ve Got Mail” with Tom Hanks and Meg Ryan. I recall the scene where Tom Hanks says to Meg Ryan, “...

Aug 19, 2016 - by Kerry Blom, PinPoint Direct Marketing

Mortgages and market share now better than ever

I wonder sometimes why credit unions don’t promote mortgages more often. My inbox certainly doesn’t have marketing requests to advertise a First time home buyer rate or to ...

May 16, 2016 - by Kerry Blom, PinPoint Direct Marketing

The Big Short – from a vendors’ viewpoint

I had recently watched the movie and was reminded again of just how bad the mortgage crisis of 2008 really was. As a credit union marketing provider, all of a ...

Oct 29, 2015 - by Kerry Blom, PinPoint Direct Marketing

The power of direct mail

Last month I received this email: As of today we have 617 people that responded to our email request letter. Outstanding!  I thought we might get 200 or so.  Thank ...

Sep 4, 2015 - by Kerry Blom, PinPoint Direct Marketing

Need more auto loans?

Credit Unions can get more share of wallet by implementing an Auto loan recapture campaign. The program is effective because they are targeted and specialized programs that focus specifically on ...

Jun 30, 2015 - by Kerry Blom, PinPoint Direct Marketing

Direct marketing really does matter at your credit union

Onboard your members, Part Two Every credit union I talk with wants to reach their members in the most effective and efficient manner and do so with multiple touch points. ...

Mar 16, 2015 - by Kerry Blom, PinPoint Direct Marketing

12 commandments of vibrant, effective direct marketing

Lots of us have ended up in marketing roles we were untrained to handle. For some, this is a fun, fantastic challenge. For others, it’s a real nail-biter. If ...

Jan 5, 2015 - by Kerry Blom, PinPoint Direct Marketing

When you don’t want what’s in your inbox anymore

On recent road trip, I discovered something interesting about how we use our mobile devices when it comes to communicating and processing information. And how it affects traditional communication channels ...