The CU selfie
Every morning on the way to school, my 13-year-old daughter flips down the passenger seat visor, opens the mirror cover, and checks her hair and makeup ensuring she’s ready ...
The latest from Mike Lawson
Can your credit union become a media company?
The first question you’re probably asking yourself is: “Why would I want my credit union to become a media company? We’re not Forbes; we’re a financial services ...
Chipotle animation piece has credit union written all over it…
This powerful animated piece from Chipotle Mexican Grill, whether you like them or not, is very well done – and has been viewed on YouTube more than six million times – with ...
Why Aren’t Credit Unions Hosting Financial Podcasts?
One of the hottest marketing trends right now, besides mobile this or that, is educational audio podcasts. Yes, these helpful, verbal productions have experienced quite the resurgence lately, as it ...
Credit Unions and the Price Club: The Best Kept Secrets
I keep hearing at industry conferences, in trade publications, during webinars and such that credit unions are the “best kept secret” in their towns. Initially, this viewpoint is taken in ...
Repeatable Message: Do You Have One?
I recently had the privilege of seeing Harley-Davidson CEO Ken Schmidt give a keynote address at the CSCU Conference in St. Petersburg, Fla. I didn’t know what to expect ...
The ‘Give and Take’ of Credit Unions
Yes, I know you give them excellent products and services: online everything, mobile this and that, P2P, 24/7 call center, ATMs galore, rock-bottom rates, etc. by. Mike Lawson, DML ...
Bank 3.0: It’s Something You Do
By. Mike Lawson, DML Communications and CUBroadcast If you haven’t read it by now, I highly recommend picking up famed-financial author, entrepreneur (Moven.com), consultant, and a guy with ...