The latest from Nicole Reyes

Nov 25, 2014 - by Nicole Reyes, TMG

Are consumers ready for biometrics?

If Apple’s experiment with Touch ID is any indication, the answer to the above question may be a resounding yes. With the company’s increasing reliance on its Touch ...

Apr 2, 2014 - by Nicole Reyes, TMG

Influencing long-term consumer behavior post-branch

It’s not unusual for a national crisis or high-profile incident to change consumer behavior. The recent merchant data breaches are no different. According to at least one study, more ...

May 8, 2012 - by Nicole Reyes, The Member Group (TMG)

Fraud Victims Not Going Down Without a Fight

by: Nicole Reyes, Fraud Risk Analyst, TMGWhen you hear “fraud victim,” what comes to mind? Is it the 5 o’clock news coverage of the elderly woman ...