Can you build a killer card?
by. Bill Prichard
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
Credit is back. The Fed’s most recent figures show consumer credit increasing by $19.6 billion in May – including $1.8 billion in revolving credit. Credit card growth spells opportunity for credit unions. But if you don’t currently issue credit cards – or your credit card offerings could use a boost – how feasible is it to build a killer credit card program yourself?
With the right help, you can.
Community Financial Credit Union in Broomfield, Colo., knew credit cards were a key need for members – and a valuable relationship builder for the credit union. Not only is every transaction a touchpoint, but servicing credit card accounts also provides Community Financial CU with the opportunity to connect, promote, serve and engage.
Using CO-OP in-house credit processing, Community Financial CU created card programs that fit their members’ needs: basic, low-interest cards for members who carry a balance, and generous rewards for members with multiple accounts and high aggregate balances. By choosing in-house processing the credit union has built a card program that is both efficient and personalized.
Of course, there’s more to a great card program than processing:
Fraud Prevention and Detection: Card security is a top concern. State of the art fraud prevention and detection are a marketing – and operational – essential.
Member Support: Members expect you to be on call whenever they need help. For many credit unions, outsourcing is the answer. CO-OP Member Center can provide telephone support for everything from account inquiries to fraud reporting and dispute resolution.
– See more at: http://co-opinsightvault.com/2014/07/can-you-build-a-killer-card/#sthash.ngBhjKnW.dpuf
