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02-03-2012:
Sales and Marketing Become Credit Union Priorities in 2012
by: Sean McDonald, President, Your Full Potential, LLC
I recently read the “Insights into 2012” white paper that was published by Abound Resources. The study deals with the insights and priorities of senior management at credit unions across the nation. This is not a review of that paper; however, I wanted to take the opportunity to give my viewpoint on one aspect of the study.
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02-02-2012:
What is the Credit Union Difference to the Consumer?
by: Brian Branch, President/CEO, World Council of Credit Unions
I serve on the advisory committee for the United Nations’ International Year of Cooperatives. When we launched the year at the UN in New York last fall, we reached out to the media and provided them with information about our values, the cooperative ownership democracy, the member empowerment and the accessibility of cooperatives. They did not respond. Yet two days later we had a call from MSNBC.
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02-01-2012:
People Make the Difference. So People, Let’s Make A Difference
by: Bryan Clagett, Chief Marketing Officer, Geezeo
I have spent the last several years meeting with credit union people at conferences, trade shows and routine client visits. I do a fair job of keeping abreast of current affairs that impact the financial services industry. Economic forces, the regulatory environment and shifts in consumer behavior as a result of emerging technologies are the topics I hear spoken of or written about the most.
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01-31-2012:
Does Your Credit Union Have Superhero Characteristics?
by: Josh Allison, CUDE, Founder and Chief Ideator, Think Cafe Consulting
As a proud dad of a three year old boy, I am a self proclaimed superhero expert. He is obsessed with superheroes. Most of his days are spent scouring the house with his neighbor friends in search of any available towel or sheet to wear as a superhero cape. The rest of his waking hours usually consist of him warding off imaginary villains from his cardboard forts, jumping of the couch while yelling “Superman!” or protecting his newborn baby sister, Greta, from the bad guys.
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01-30-2012:
Catch the Wave, Timing is Everything
by Hon. Daniel A. Mica, Principal, The DMA Group
Yes, timing is everything and the time is now! Headlines are screaming, radio and television are blaring, and social media is awash with stories of discontent with banks. The search for alternatives is on and there is no question credit unions are a perfect alternative. As the wave swells, the opportunities increase for credit unions. Truly, the time is now to strengthen credit union awareness, increase membership and build loyalty.
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01-27-2012:
Trust, But Verify - The importance of social media monitoring
by: Ron Daly, President/CEO, DigitalMailer, Inc.
No doubt, connecting and communicating through Facebook, Twitter and LinkedIn are catching on. As more companies and individuals embrace social media tactics, businesses are also catching on – to their need to keep a close watch over these activities as they relate to the workplace.
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01-26-2012:
3 Things Credit Unions Can Learn From Suze Orman’s Card Catastrophe
by: Justine Rivero, Communications Manager, Credit Karma
Suze Orman’s new prepaid card, The Approved Card, has taught us a few things about consumers’ attitude towards the financial industry, and highlighted an opportunity for credit unions to cater to unbanked consumers.
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01-25-2012:
Let’s All Speak the Same Loan Data Language
by: David Frankil, President, NAFCU Services Corporation
How many times have you purchased a lending solution, and then realized that it was going to be more expensive to integrate with your core system and other components than it cost in the first place? Have you ever wished that your core system and document management, indirect lending, credit rating, title search, credit card, collateral evaluation, home equity loan, compliance and insurance tracking systems – just to name a few – all played nice in the same sandbox?
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01-24-2012:
Credit Union CEO Succession Best Practices - Hiring a good search firm tops the list
by: Fred Johnson, President/CEO, CUES
When I returned from Vietnam, I was a company commander. A formal ceremony in front of the company was held when I passed the command to my successor. When I realized I had left my field jacket at the ceremony site, the battalion commander told me not to go back—it would confuse people to see the old leader when the new leader had just taken over.
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01-23-2012:
Engage Your Members: Tell a story…
by: Mike Lawson, Principal, DML Communications & Host, CUbroadcast
Most credit unions have complex, strategic marketing plans that are getting more intricate every year: multi-channel messaging, targeting specific member segments, incorporating new analytics for tracking and results, and the list goes on and on. But many times the most basic, yet incredibly powerful and engaging, strategy gets left out: Telling a story.
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01-20-2012:
2012 Revival – Calling all Credit Union Communication Marketing Executives
by: Brad Banyas, CEO of OMI
For the last decade Transaction marketing and Transpromo strategies have been a known practice for document composition software providers and print and mail services providers. The technologies and techniques have been incubating under the confines of niche printing areas but have yet to break into the mainstream of marketing and branding efforts. Now is the time to revitalize the concepts in the face of evolving customer communications.
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01-20-2012:
Unus Pro Omnibus, Omnes Pro Uno (One for all, all for one)
by: Walt Laskos, Principal, The Laskos Group
Once again, credit unions, through no effort of their own, are finding themselves in a position of strength. We’ve seen it happen recently with the Move Your Money campaign, which as I just saw in the trades, continues to make a dramatic contribution to credit union membership levels, particularly at BECU.
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01-19-2012:
Social Media – No Pressure…It’s Only Your Reputation at Stake
by: Michael Ogden, Media Relations Manager for New Media at CUNA Mutual Group
Let’s get to the point – social media is not the silver bullet for your credit union’s marketing and public relations projects. It’s more like the key ingredient in some Harry Potter spell. Do it correctly and the rewards are magical. Screw it up and poof…..you’re a toad/road kill/on the Internet’s Wall of Shame! So let me give away the trick to social media right here in the first paragraph of my first article
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01-19-2012:
A Lesson for Credit Unions: Avoiding a "Kodak" Moment
by: Scott Butterfield, CUDE, CUCE, CCUE, Your Credit Union Partner
Do you remember your first Kodak camera, that affordably cool little Kodachrome that always kept you coming back for more film. Today, this milestone of American business, Kodak, is on the verge of bankruptcy and is trading at penny stock levels. Taking note of what happened at Kodak may be a valuable exercise for credit unions that desire to remain relevant through the next century.
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01-18-2012:
Three Ideas to Solve Your Credit Unions Problems, by Solving Your Member’s Problems
by: Bo McDonald, President of Your Marketing Co
The woes of many credit unions are a lack of loans and members who don’t use the credit union as their primary financial institution. Let’s change a few words in that quote so it reads: “When you solve your member’s problems, you solve your credit union’s financial problems.” Now do you believe that? If so, you could make a lasting impact on your credit union for generations to come. And better yet, you could impact the lives of many members for generations to come.
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