Ask Chuck: Small Credit Union Advice from the CUinsight Community # 2

Posted: 2010-08-23 00:00:00
Ask ChuckChuck Cockburn travels across the United States coaching small and mid-size credit union CEOs on how to create a foundation for long-term success. Submit your confidential question to Chuck by emailing AskChuck@CUInsight.com.


Dear Chuck:

I was promoted to CEO last year to turn around our credit union. Like others we face a serious decline in members and loans. The old way wasn't working. Since then we've worked hard and made exceptional progress. My board is actively involved in managing the credit union, on every committee, even though we are well staffed with 13 employees. They even insist on approving every employee for hire from tellers to our critically needed business development and marketing specialist. The last round of interviews included well-qualified individuals the board committee member called "too friendly," which is in my management opinion an asset to the position. What can I do to change the dynamics now that I've accepted this culture as normal/acceptable for so long?

Signed,
Board Holding CU Back ($116 million in assets)



Dear Board Holding CU Back:

Board micromanagement can be a result of many different reasons. In your case, it appears the Board experienced a crisis and once the crisis was over, they found it hard to stop completing management activities and decision-making. The Board continues to act as if there were a crisis long after the crisis is over. Keep in mind, the Board’s micromanaging is because they care about the credit union, they have fear, and they do not know what else to do.

I suggest two solutions. First, the role of the Board and the CEO must be clearly defined. The process for defining the roles should help the Board understand what they should do and what should be delegated to Management. Secondly, the Board needs to learn how to lead and govern at the Board level. Effective Board governance and fiduciary oversight is a very important function and can be made exciting. The Board cannot effectively lead and govern while spending time on day-to-day management activities. Finally, my experience suggests that you will need an outside consultant help facilitate both suggestions.

Chuck is the President of Credit Union Strategic Planning, leading the Net Worth Restoration, Field of Membership Expansion, Board Governance and Small Credit Union CEO Mentorship Programs. Chuck’s 25-year CEO track record (and 40 in the business) has been to profitably grow credit unions while significantly improving service and morale. Chuck's coaching resulted in eight prior direct reports becoming credit union CEOs.
 
Comments (1)
Posted:2010-08-24 10:01:36
By:Walt Agius
Chuck is correct. You need to have your Board understand their roles, and also very important, understand that their current process results in the inability to hold management accountable for any of THEIR decisions. I have found that once a Board truly understands how their tactical involvement actually undermines reaching goals and holding management accountable that over time, generally a two to three year process, they will back off. It generally takes an outside party to work with the board, ideally through your strategic planning process, where you can tie strategies to goals, and goals to measure and accountability. The key is getting the Board to understand that if they set the goals, hire the staff, etc, that when there are problems, they cannot hold anyone but themselves accountable. Therefore, they actually create significant liability in addition to the fact that they cannot possibly understand all of the day-to-day management aspects and impacts of the decisions THEY are making. therefore, they end up creating a circuitous, negative situation where it is virtually impossible to ever reach their true goals. Use Chuck or another experienced consultant and facilitator to get this through to your Board, but be careful about presenting this head on, as in my experience most Boards in this situation do not fully understand their dysfunction and none appreciate having change pushed on them. They must be exposed to a new way of governing, and eased into the change process.

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