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Marketing Director at Quorum FCU (Purchase, NY)
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Quorum Federal Credit Union was established in 1934 as an employee benefit for everyone in the Kraft Foods family. We now serve over 46,000 members—from more than 50 companies—placing us amongst the largest credit unions in the nation.
Quorum Federal Credit Union is an Equal Opportunity Employer.
Equal Opportunity Employer M/F/D/V
Key Responsibilities
- Responsible for all Credit Union marketing communications, including but not limited to online marketing (corporate website, email marketing, as well as social media strategy and implementation).
- Develops the annual marketing strategy and plan with input from VP, Marketing and Business Development; supports and facilitates the development and implementation of business unit marketing plans.
- Translates business objectives and strategies into initiatives which facilitate Credit Union growth.
- Supports and assists with business development and sales efforts across the organization.
- Leads corporate communications work; ensures projection of a positive corporate image.
- Directs and manages agencies that produce advertising, public relations materials and marketing collateral.
- Responsible for partnership marketing plans and implementation; enables the fulfillment of partnership advertising to the Credit Union’s members.
- Assists in developing departmental budget. Directs and controls project and departmental expenses.
- Communicates to board of directors, senior management and staff regarding promotional and marketing programs.
- Directs external research and reports results to the organization.
- Performs internal research, analyzes reports from specialized software; analysis of member research to determine market requirements for existing and future products.
- Manages and coaches marketing staff. Administers Human Resource concerns such as staffing, training, employee relations and performance.
- Sets policies within the department.
- Ensures adherence to company policies and procedures and Banking/Credit Union Regulations.
- Stays abreast of industry developments including, but not limited to, changes in regulations and technology.
- Promotes and maintains a positive work atmosphere by behaving and communicating in a manner consistent with professional standards to get along with members, co-workers, management and vendors.
- Performs additional duties as required.
Qualifications
- Bachelor’s Degree in Marketing, Advertising, Communications or related field(s) strongly preferred.
- Excellent organizational, analytical, math, communication, interpersonal and managerial skills.
- Ability to foster ideas and develop creative concepts to support marketing initiatives.
- Demonstrated proficiency in graphic design programs such as Photoshop, InDesign, Illustrator a plus.
- 7-10 years of related experience preferably with a credit union, bank or other financial institution.
- Social media and ecommerce marketing a plus.
www.quorumfcu.org |
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