Best Practices Winners Honored at Marketing & BD Council Conference

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Best Practices Winners Honored at Marketing & BD Council Conference

Posted: 2011-03-21 00:00:00

Contact:
Jennifer Jackson
CUNA Councils
800-356-9655 ext 4102
jjackson@cuna.coop

Madison, Wis. – Best Practices Award winners from the CUNA Marketing and Business Development Council were announced during the council’s 18^th annual conference, which took place March 16-19 in Las Vegas.

The awards recognize outstanding new marketing and business development approaches with potential for universal application across the credit union movement. Without regard to asset size, a panel of judges selected winners based on strategy, process, application, and results. Representatives from the winning credit unions were present at the conference to accept their award. This year’s winners are (by category):

Business Development: Partners FCU in Burbank, Calif., for its Synergy program. As a single sponsor credit union affiliated with The Walt Disney Companies, Partners FCU’s approach to Synergy drives everything from new memberships to member education to inclusion in Cast Member (employee) publications. As a result of its efforts, in 2010 Partners FCU had a positive net member growth (+2%) for the first time in three years. Not only has the Credit Union experienced membership growth, but product and service referrals have increased dramatically. In summary, Partners focus on Synergy has enabled it to grow and prosper while other credit unions in their area have either experienced negative growth or have remained stagnant.

Miscellaneous: Erie FCU in Erie, Pa., for its growing business account services program. Through a combination of targeted business ads, partnerships with business organizations and realigning their employees to better serve their business members – Erie FCU was able to drive more traffic to their business webpage, increase business membership, increase business deposits and generate additional loan volume. This new focus for Erie FCU resulted in a 4.55% increase in business membership growth, a 7.37% increase in business deposit growth and $1.05 million in new business loans.

Miscellaneous: Pioneer WV FCU in Charleston, W. Va., for developing and implementing a brand for their credit union. Their brand was developed around a compass, one that is designed to help steer members in the financial direction they wish to go. Pioneer WV FCU changed all print collateral and updated their branches to reflect the new brand. Additionally, they created an auto lending campaign around the new brand which results in more than double the loan volume of past years.

For more information on the 2011 Best Practice Award winners, go to www.cunamarketingcouncil.org, and click on the “Best Practices” link, located on the “Events” pull-down menu.

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About CUNA Marketing and Business Development Council

The CUNA Marketing and Business Development Council is a member-led organization comprised of 1,000 credit union professionals across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is of the six organizations that make up the CUNA Councils, a network of more than 4,700 credit union professionals. For more information, visit www.cunamarketingcouncil.org or www.cunacouncils.org.

Comments (8)
Posted:	2012-04-23 04:02:15
By:	Early
When you say it’s too low to refinance, I assume you are referring to your credit score, and not your liquor supply.The whole purpose of credit scoring is to allow banks etc. to decide on who is or is not a good credit risk. If your score is too low, then I assume there is a reason for that.And if I’m right to this point, then inability to refinance is the consequence of poor credit.You may be placing the cart before the horse. Improving credit score is likely your best choice… which means you may not be eligible for loans until you put in some better performance. Most lending agencies will avoid lending to poor credit risks, based on past performance. Where loans are available, generally it’s at a much higher rate of interest… and that’s no fun.I hope I answered the question you asked. If it was actually a different question, then for 10 points, my answer to that would be … definitely maybe depending on your horoscope and caloric intake. a auto insurance cialis tablet
Posted:	2012-04-18 00:30:04
By:	Lyza
Chase Bank close my account with no explanation. Chase told me that it’s the bank decision to close your account. Chase held my funds for three weeks. Very disappointed and frustrated. Chase even held my direct deposit too. I’ve open new account in credit union. Let’s join together and be heard. car insurance order cialis online
Posted:	2012-04-10 02:14:11
By:	Dany
In addition to what others have said, “high interest rates” on relatively small loans with a relatively short repayment period (such as car loans) don’t make nearly as much difference as on large ticket items with a long repayment period (such as a mortgage).For example, if you owe $10,000 on your car with an interest rate of 8% and 3 years to repay, you will be paying about $313/month. If you owe the same amount, same repayment period, with an interest rate of half that, i.e., 4% you will be paying just over $295/month. Your “savings” from the “better” interest rate is just a little over $0.50 cents per day. There are a lot easier ways to save $0.50 cents per day than by trying to refinance your vehicle when your credit score won’t support a refinance. For example, drink tap water for one beverage per day rather than drinking coffee, tea, soda pop, or juice. That will save you more money than would refinancing the hypothetical vehicle in this example. car insurance auto insurance quotes
Posted:	2012-04-06 22:40:16
By:	Mart
I haven't checked this out for elymsf, so I can't say whether or not it will work for you, but I know what works for me and allows me to make almost $10,000 a month while working only about 1 hour a day from home. I simply let technology and the power of multiplication do 90% of the work for me while I spend the rest of the day doing whatever I want. Doesn't it make sense that in the 21st century we should be letting technology do most of the work for us? Check out my page for more info.
Posted:	2012-04-03 23:45:15
By:	Shivam
Bad credit ortshiy = high interest fees.That's the way it is. The worse your credit ortshiy, the bigger risk you are of not repaying your loan so the more they charge to assume that risk.Nobody will look at your situation differently. Banks almost always charge lower interest rates than finance companies, so you probably have the best rate right now that you can get.
Posted:	2012-04-01 00:27:18
By:	Madge
You have a good rate, this is signature loan? Meaning no colloidal, not backed by house or car title? You need to step up the payments as much as possible, 5 years is too long to take to pay back this loan.You should be able to put $1,000 a year in the savings account after all you bills are paid. This is minimum, you should be trying to put $500 a month in the saving account on a regular basic. viagra sale propecia
Posted:	2012-03-29 22:54:19
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Posted:	2012-03-29 05:25:40
By:	Evelliyn
You have a good rate, this is signature loan? Meaning no coldoilal, not backed by house or car title? You need to step up the payments as much as possible, 5 years is too long to take to pay back this loan.You should be able to put $1,000 a year in the savings account after all you bills are paid. This is minimum, you should be trying to put $500 a month in the saving account on a regular basic.

Best Practices Winners Honored at Marketing & BD Council Conference

Posted: 2011-03-21 00:00:00

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