Jenny Jackson
CUNA Councils
(608) 231-4102
jjackson@cuna.coop
Today, people expect to send and receive information, shop, and do business 24/7—where and when they want using any electronic device. Financial transactions and services are no exception, and credit unions are gearing up to provide the e-services members and prospective members demand.
There are some e-services virtually every credit union offers. Online banking, bill pay, mobile banking, and member access to low-cost or free ATMs are must-haves.
The right e-services for your credit union depend on your organizational goals. Some credit unions have branding as a top strategy and add e-services to further their brand. Often this is a strategy to attract Gen Y members by enhancing the credit union’s image as tech savvy and forward-thinking. Others might be looking to attract small business members.
Ideally, a credit union should develop an organization-wide strategic plan, with sub-plans at the functional level listing projects that align with organizational goals. The e-services plan, like the others, should support the credit union’s overall goals.
This white paper for the CUNA Operations, Sales & Services Council (OpSS) discusses how credit unions are delivering and managing e-services, and likely future e-services trends. It also includes six case studies of credit unions with sophisticated, effective e-services solutions.
The paper covers:
- Credit unions’ e-services offerings
- Strategic planning for and management of e-services
- Compliance and security considerations
- Balancing member needs with credit union efficiencies
- Upcoming e-services trends
The paper is available online in the white paper section of www.cunacouncils.org – select the “OpSS” tab.
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