Three CU Executives Honored for Marketing, Business Development Achievements

Posted: 2011-03-21 00:00:00

Madison, Wis. – Joye Cox, Amy McGraw, and Brynn Ammon were honored for their credit union marketing and business development achievements during a ceremony at the CUNA Marketing and Business Development Council (CMBDC) Conference, which took place March 16-19 in Las Vegas.

Joye Cox, vice president of marketing for SAFE Federal Credit Union in Sumter, South Carolina was the 2011 Hall of Fame inductee. Cox first served as SAFE Federal Credit Union’s Marketing Director in 1984, when it was a military credit union with $64.5 million in assets and 36,800 members. A huge proponent of the philosophy of sharing the credit union with the entire community, Cox was instrumental in the addition of adding underserved communities in 8 counties.  Now the vice president of marketing, her credit union has $671 million in assets and serves more than 100,000 members through ten branch locations. Cox was also instrumental in developing and growing SAFE’s program for members age 55+, and is laying the groundwork for a student-run branch in a local high school. In addition to being a co-founder and executive committee member of the CUNA Marketing and Business Development Council, Cox has won numerous industry (and non-industry) awards.

Amy McGraw, marketing director for Public Service Credit Union in Romulus, Mich. won the Marketing Professional of the Year Award. McGraw has helped her credit union grow from more than 19,000 members and $89.5 million in assets to more than 23,400 members and $126.3 million in assets today. This represents a 23% growth in membership and a 41% growth in asset size in a little over 4 years. Her responsibilities, which include all aspects of marketing and design, public relations, community involvement, and the credit union’s growing scholarship program, have helped the credit union accomplish this great growth during a down economy. McGraw is also very active in her local credit union chapter, the Michigan Credit Union League and serves on the conference committee for the CUNA Marketing and Business Development Council.

Brynn Ammon, project manager for Pen Air Federal Credit Union in Pensacola, Fla. was presented with the Business Development Professional of the Year Award. Ammon has worked in credit unions for 11 years with the past couple being at Pen Air where she is responsible for business development, community outreach, off-site loan events, business account development and management of the Mobile Service Center. In 2010, under Ammon’s leadership, Pen Air FCU opened more than 100 new business accounts and 120 new SEGs, surpassing their goals by 375% and 220% respectively. In addition to her work at the credit union, Ammon is also very active in her local community as well as being a past executive committee member of the CUNA Marketing and Business Development Council.

An in-depth article on the winners and their achievements will be featured in the online edition of creditunionmagazine.com. For more information on the CMBDC awards, go to www.cunamarketingcouncil.org and choose the appropriate link on the “Events” pull-down menu.

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About CUNA Marketing and Business Development Council

The CUNA Marketing and Business Development Council is a member-led organization comprised of 1,000 credit union professionals across the United States. The council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is of the six organizations that make up the CUNA Councils, a network of more than 4,700 credit union professionals. For more information, visit www.cunamarketingcouncil.org or www.cunacouncils.org.