How is the soil in your meadow?
I am flying solo for this episode and am diving deep into a powerful email that hit my inbox. Join me as I unpack the wisdom it holds and its implications for leadership, culture, and [...]
The latest from Your Marketing Co
Ethics in credit union marketing
Always be learning. The moment we think we know it all is the minute we know nothing. Recently, I had the opportunity to attend an event in Atlanta for the marketing agency industry and got [...]
Abandon ship? Why frequency is your brand’s lifeboat
When a credit union leader says they want to do a short run on a campaign, my initial response is, “Are we swimming or treading water?” Unfortunately, too many credit unions are only looking to [...]
Ditch your SWOT and replace it with this
Tradition says that strategy starts with your SWOT analysis. What are the Strengths, Weaknesses, Opportunities, and Threats to your credit union strategy? The longer you have used the SWOT analysis as the basis for your [...]
If you’re feeling stuck as a credit union leader, here’s how to “snap out of it”
I was recently on a flight back from my visit to GAC and had to do something uncomfortable. I had to sit on a different side of the plane. My connecting flight from Atlanta back [...]
What do you need most from your credit union marketing team?
Do you need pretty things, or do you need to meet your goals? In essence, do you need thinkers or doers? Do you need strategy or execution? Or do you need both? You need strategic [...]
Help your team get more stuff done
Is your team brimming with excitement, engagement, and fervor for their roles? Distractions, interruptions, and inefficient workflows can hinder even the most exceptional credit union teams. Surprisingly, we’re quick to turn to perks and [...]
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Latest Press from Your Marketing Co
New credit union advocates, accelerates its hometown
It would come as no surprise if you’ve never heard of Eatonville, a small town 10 minutes north of Orlando, Fla. But that doesn’t mean that you shouldn’t come to know the [...]
Your Marketing Co. introduces training for immersive member experiences
Never an agency to rest on its laurels, Your Marketing Co. is announcing the launch of a new offering tailored to unlock potential, inspire innovation and ignite positive change. Vice President of Brand Experience Frank [...]
$30M HopeSouth Credit Union makes its first mortgage loan
HopeSouth Credit Union CEO Faye Crocker points out that her credit union’s service area in Abbeville County, SC, has some relatively inexpensive homes for sale. The problem often is the residents still need help [...]
Your Marketing Co. Team grows in number and in their roles
Your Marketing Co. couldn’t be more excited to announced that the team is growing with two additions and two shifts within its team to keep the company rooted in the now with its eyes [...]
“We don’t believe in CDs” – Horizon FCU’s journey to deposit growth
Horizon Federal Credit Union is on a mission to eradicate all but its 12-month CDs by September, and even eliminate those in 2024. CEO Justin Howard explains that the credit union is more interested in [...]
$146M Coastline FCU doubles monthly lending in one quarter
Coastline Federal Credit Union never had a single person focused on marketing; the responsibility was spread among several people with no one truly owning it – nor the results. Adding Your Marketing Co. into the mix [...]
Your Marketing Co. presents “Branding Your Credit Union to Stand Out”
When Horizon Federal Credit Union CEO Justin Howard got fed up with sending his team to conferences only to return without having learned what they actually needed, the credit union took matters into its own [...]
