Photo tour of the Gates Foundation Visitor Center

The Bill and Melinda Gates Foundation manages a $40 billion endowment. The foundation focuses on strategies where it can make the biggest impact to reduce inequities around the world in the areas of health, poverty and education, developing strategies to focus on each of these areas globally and in the U.S.

The foundation is focused on results and makes adjustments when a project isn’t working.

The Gates Foundation Visitor Center in Seattle beautifully tells the story of the foundation’s work. Visit for just 30 minutes and you’ll leave with a clear understanding of the work being done.

What does all this have to do with credit unions? Well, each year at the CUES School of Strategic Marketing I, we go on a field trip to the Gates Foundation Visitor Center. Why should credit union marketers visit the Gates Foundation Visitor Center? Like the foundation, CU marketers need to be able to align their work to their credit unions’ overall strategic goals. They need to be able to adjust when things aren’t working. And they need to measure results against goals.

Plus, credit union marketers can find inspiration here at every turn.

Let’s explore through these pictures from the school’s trip last week.

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