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Herndon, Va. (June 23, 2011) – After years of providing e-marketing tools to credit unions nationwide, DigitalMailer is broadening its role in response to credit unions’ growing demand for guidance in the realm of eStrategy. Drawing from its technical expertise, extensive marketing background and online proficiency, the firm has launched a consulting arm providing integrated strategies for all online applications.
“With the rapid acceptance of smart phones and mobile devices, many credit unions are feeling a sense of urgency when it comes to developing online strategies,” said Ron Daly, President/CEO of DigitalMailer. “Today’s technology speeds up communication, convenience and on-the-go-access, and members expect their credit union to keep up. If credit unions can’t keep up, members will find other financial institutions that can.”
Throughout 11-plus years of growing its expertise in online technology and e-marketing, DigitalMailer has honed its technical skills and industry knowledge to help credit unions effectively manage both their online presence and online business. Daly calls it “all things eStrategy.”
“Members’ expectations of their credit unions are shifting toward being more tech-savvy when it comes to products and services – and that takes a comprehensive eStrategy,” he said. “Change is going to happen, whether credit unions are ready for it or not. DigitalMailer wants to help them not only adapt to the change, but thrive in today’s technology-focused market.”
Among the components of DigitalMailer’s eStrategy consulting are digital branch operations, mobile services, online communications, website content, email outreach and social media. The firm also has created an exclusive eStrategy Benchmark Report so credit unions can compare themselves to others in terms of online services and technology integration. This “scorecard” allows individual credit unions to measure their “e” adoption and efficiency rates against DigitalMailer’s top performing clients.
“In addition to determining specific goals and direction for an online presence, credit unions must have the right tools and technologies in place to achieve these goals,” Daly said. “DigitalMailer will help credit unions define the ‘e’ responsibilities appropriate for their own operations.”
According to Daly, DigitalMailer’s vision is to help credit unions see if their largest branch is open for business. “We want to help them develop an eStrategy that grows their business in the Virtual Branch channel,” he said.
While some credit unions have entered the digital arena offering remote services, designing mobile websites or launching Facebook pages, Daly suggests looking at the bigger eStrategy picture.
“eStrategy is putting a methodical, integrated approach in place that leverages technology to reduce costs, deepen member relationships and grow the bottom line.”
For more information on DigitalMailer’s eStrategy consulting division, please contact email@example.com, or call (866) 994-4900, ext. 102.
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About DigitalMailer, Inc.
DigitalMailer, Inc. is a digital communication and electronic marketing firm that provides clients the power to reach their members across multiple digital channels. A leader in building powerful online connections, the firm combines its technology know-how and online communication tools to create an affordable way for clients to drive profitable growth. For more information, contact DigitalMailer at
(866) 994-4900, or visit www.digitalmailer.com.