David C. Frankil
FOR IMMEDIATE RELEASE
WASHINGTON — NAFCU Services Corporation today announced that Cathedral Corporation has been selected as its Preferred Partner for printed and electronic financial communication programs, personalized direct mail and e-marketing services. These solutions include statements and many other forms of communications and marketing initiatives.
NAFCU-member benefits and other details of the partnership may be viewed at www.nafcu.org/cathedral.
“Credit unions have an immense amount of member data that’s just waiting to do more. We take that valuable data and make it work for the credit union,” explains Marianne Gaige, president and CEO of Cathedral Corporation. “Whatever the goals of the credit union are – attracting new members, converting members into new business – we can help reach them by maximizing marketing opportunities among communications that the credit union, in many cases, is already doing.”
Cathedral’s variable, data-driven solutions are aimed at enhancing a credit union’s member relationships. Its solutions add value to monthly and daily documents, generating new business opportunities, building relationships, and helping credit unions compete in the marketplace.
Statement printing has evolved from a straightforward service of printing and mailing member account information to a far more advanced and differentiated solution, including cross-promotion and targeted marketing opportunities. Cathedral helps credit unions maximize on these opportunities by using a sophisticated technology that analyzes and applies existing member data to create cross-promotional checks, statements and invoices, highly targeted direct mail and a wide range of member care communications.
“Printing statements used to be a simple process, but with technology comes all sorts of opportunities to leverage data. The data-driven approach that Cathedral Corporation takes to member communications is unmatched,” said NAFCU Services president David Frankil. “Cathedral really takes the time to understand a credit union’s business goals to build a multi-channel communications solution that’s reliable and effective.”
About Cathedral Corporation
Cathedral Corporation offers the Essentials™ line of printed and electronic financial communication programs, personalized direct mail, and e-marketing services. This includes the analysis and application of customer data to create trans-promotional checks, statements and invoices, highly targeted direct mail, and a wide range of customer care communications. Recognized in the industry for on-time and error-free performance, Cathedral Corporation serves a broad range of industries in the U.S. including financial services, health care, utilities, higher education, and religious organizations. The company employs 175 people and is headquartered in a 60,000-square-foot facility at Griffiss Business and Technology Park in Rome, N.Y., with additional facilities in Lincoln, R.I., Buffalo, N.Y., Nashua, N.H., St. Louis, Mo., and Huntsville, Ala. For more information, please visit www.cathedralcorporation.com.
About NAFCU Services Corporation
NAFCU Services Corporation is a wholly owned subsidiary of the National Association of Federal Credit Unions (NAFCU). Since 1975, NAFCU Services has partnered with the industry’s leading solutions providers to offer value-added products and services at a discount to credit unions. Currently, it offers 30 Preferred Partner programs to the credit union community and maintains the credit union locator website CULookup.com. For more information about NAFCU Services Corporation, please visit www.nafcu.org/nafcuservices.