VIENNA, VA (September 17, 2019) — CU Rise Analytics has launched new data analytics projects with CBC Federal Credit Union, Chaffey Federal Credit Union, and Patriot Federal Credit Union. They are among are the latest credit unions to adopt CU Rise’s data science products and services to deliver superior member service and develop more advanced competitive strategies.
“More credit unions are starting to understand that deep analysis of their data is the key to highly targeted and effective member service and product growth strategies,” said Karan Bhalla, CEO of CU Rise Analytics. “It’s exciting when credit unions see the value in data analytics. Our team is highly motivated to create impactful results.”
CBC Federal Credit Union, a $480 million California credit union, was an early investor and client of CU Rise. Initial projects centered around business intelligence dashboards that delivered more advanced and meaningful insights and drove strategic decision-making. They recently expanded their relationship to include data analytics support.
Patrick Miller, President and CEO of CBC said, “CU Rise has done impressive work to help revamp our products. On their recommendations, we successfully launched the EPIC checking product, which has been very well-received by our members.”
Chaffey Federal Credit Union, a California-based credit union with $140 million in assets, is working with CU Rise to improve business intelligence dashboards and conduct in-depth analysis of both their membership and credit card portfolio.
Kevin Posey, CEO of Chaffey said, “Our partnership with CU Rise works well because they implement their solutions in the manner and pace that work best for us. They are assisting us with a first cut of business intelligence which will prepare us to use more advanced data technology and ensure we get the most out of it. Its just been a few months and the results are extremely insightful.”
For Patriot Federal Credit Union, a $600 million Pennsylvania credit union, CU Rise is performing a GAP assessment to understand current data sources and evaluate their position in the analytics readiness cycle.
Abhijit Palit, Director of Marketing said, “The assessment is an important pre-cursor to effectively implementing predictive analytics, which CU Rise is also helping us with. We are very excited at the prospect of using artificial intelligence and machine learning to gain deep insights into member behavior – and actually anticipate their needs. We will be able to consider a multitude of factors that couldn’t be accounted for in previous methods of analysis.”
CU Rise Analytics is a global CUSO helping credit unions leverage the power of data to better understand their members. CU Rise identifies the ideal intersections of member need and business opportunity, and provides cost-effective, actionable, manageable solutions that create high-impact results. It is a value-driven resource for data science, strategic best practices, and advisory services. Learn more at www.cu-rise.com.
Roopika Raj
518.421.9992 | roopika.raj@cu-rise.com
