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CUNA Mutual Group, AACUL agree to 3-year league marketing agreement

Agreement balances strong financial support for leagues while enabling insurer to invest for policyholder benefit

MADISON, WI (May 14, 2015) — CUNA Mutual Group and state credit union leagues, represented by the American Association of Credit Union Leagues (AACUL) Executive Board, have agreed in principle to a new three year $64 million marketing agreement. The agreement, effective Jan. 1, 2016, will help ensure credit unions have a strong local voice to advocate on their behalf.

“CUNA Mutual Group is the largest financial supporter of the credit union system by far, and that will continue,” said Robert N. Trunzo, president & CEO. “Credit unions are critical to the financial futures of millions of Americans, and we are proud to support the state leagues that help credit unions thrive.”

The marketing agreement, which will be finalized with each league, comes as CUNA Mutual Group prepares to make significant investments in the company’s products, technology and services for the benefit of policyholders, many of whom are credit union members. To ensure the availability of funds for these investments, the company’s advocacy and marketing support for leagues represents a decrease from 2015; however, the actual amount of the change will vary from state to state depending on a number of factors.

In addition, CUNA Mutual Group will continue providing financial support for the Credit Union National Association, Filene Research Institute, National Credit Union Foundation and The Cooperative Trust. The company will also offer targeted assistance when needed, similar to past support of Operation Grassroots, H.R. 1151, UBIT, Donttaxmycreditunion.org, and Stopthebreaches.com.

“Leagues continue to be at the forefront of advocacy efforts that create a better operating environment for credit unions,” said Tracie Kenyon, AACUL Chair and president/CEO of the Montana Credit Union Network. “League advocacy has led to many positive advancements for credit unions and CUNA Mutual Group alike, and we are committed to ensuring those advocacy efforts continue.

“CUNA Mutual Group shares in our vision of creating a vibrant credit union system that provides the most opportunities for Americans to choose credit unions as their best financial partner. Our collaboration better ensures the viability of the ageless credit union value of ‘people helping people’ through cooperative financial services,” said Kenyon.

In the coming years, CUNA Mutual Group will invest to create a more sustainable model that enables development of innovative solutions for credit unions and their members. This includes building upon recent investments in high-priority product areas as Lending, Wealth Management and TruStageTM.

“Our company was founded to serve credit union members and help them build a better financial future. Making investments in both the credit union movement and our own company will enable us to continue that commitment for generations to come,” said Trunzo.

CUNA Mutual Group was founded in 1935 by credit union pioneers, and our commitment to their vision continues today. We offer insurance and protection for credit unions, employees and members; lending solutions and marketing programs; TruStageTM-branded consumer insurance products; and investment and retirement services to help our customers succeed. More information is available on the company’s website at www.cunamutual.com.

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. Life, accident, health and annuity insurance products are issued by CMFG Life Insurance Company. Property and casualty insurance products are issued by CUMIS Insurance Society, Inc. Each insurer is solely responsible for the financial obligations under the policies and contracts it issues. Corporate headquarters are located in Madison, Wis.


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