Global Women’s Leadership Network tackles CU brand differentiation in Gdańsk, Poland
MADISON, Wis. — Participants at this year’s Global Women’s Leadership Forum will tackle some of the most pressing issues facing credit unions today, including finding ways to better differentiate credit unions from their competition and giving attendees a greater understanding of international credit union development work.
On July 15, 2012, women credit union leaders from around the world will come together in Gdańsk, Poland, in conjunction with the World Credit Union Conference, to learn from branding expert Jiao Zhang, a partner with Attune, a marketing research and strategy firm that focuses on return on investment; and international development professional Gabriela Zapata, consultant for the Consultative Group to Assist the Poor.
During the forum, Zhang will explore how credit union can do a better job with brand differentiation and Zapata will provide an inside glimpse into the hot topics in international development and women’s issues, specifically highlighting why the role of credit unions is so crucial to both developed and under-developed countries.
The Global Women’s Leadership Forum, which serves as the Global Women’s Leadership Network’s flagship event, will also offer several opportunities for members to share ideas and learn from their counterparts in other credit union movements around the globe. Despite operating in vastly different environments, women in the network face many similar leadership challenges at their credit unions and together find insight and strategic solutions.
Prior to the event on July 14 the Worldwide Foundation for Credit Unions will host a charity golf tournament benefiting the Global Women’s Leadership Network at the Sierra Golf Club in Petkowice, Poland, thanks to our presenting sponsor CO-OP Financial Services. Both men and women are eligible to compete.For more information, visit www.woccu.org/golf.
The Global Women’s Leadership Network, co-founded by World Council of Credit Unions and the Canadian Co-operative Association (CCA), is designed to provide women the opportunity and resources to make a measureable difference in each other’s lives, as well as in their credit unions and communities. The international network engages members with professional and personal development through social media and educational forums and provides the tools for women to connect and seek confidential advice from their peers.
Women credit union leaders and volunteers can sign up for membership at www.CUwomen.org. Credit unions, service organizations and vendors are also invited to join and may appoint two women leaders to represent their organization. To sign up for the forum, visit www.LetsGdansk2012.org or e-mail firstname.lastname@example.org for more ways to get involved.
World Council of Credit Unions (WOCCU) is the global trade association and development agency for credit unions. WOCCU promotes the sustainable development of credit unions and other financial cooperatives around the world to empower people through access to high quality and affordable financial services. WOCCU advocates on behalf of the global credit union system before international organizations and works with national governments to improve legislation and regulation. Its technical assistance programs introduce new tools and technologies to strengthen credit unions’ financial performance and increase their outreach.
WOCCU has implemented more than 275 technical assistance programs in 71 countries. Worldwide, 53,000 credit unions in 100 countries serve 188 million people. Learn more about WOCCU’s impact around the world at www.woccu.org.