Mark Wolff – CUNA Communications; (202) 508-6764; email@example.com
Amy Nigrelli – CUNA Marketing; (608) 231-4246; firstname.lastname@example.org
Madison, Wis. (October 6, 2011) — The credit union music duo, The Disclosures, has released a free song and music video for International Credit Union Day (October 20, 2011) called “Building a Better World,” which pays homage to this year’s celebration theme. The band encourages credit unions to use the song and video to raise awareness of the positive impact credit unions continue to make around the world.
“The timing couldn’t be better,” says Joanne Sepich, CUNA’s ICU Day coordinator. “Bank fees have consumers looking for a better option. ‘Building a Better World’ absolutely captures the credit union and cooperative difference.”
Our music has always focused on finding new ways to share the credit union message,” said Disclosures band member Chad Helminak. “With ‘Building a Better World’, we decided to take it one step further and invite credit union folks to have some fun and help demonstrate our cooperative nature.”
The Disclosures put out a casting call to credit unions to provide video clips, which would eventually become the entirety of the music video. In addition to the submissions, the band also filmed credit union people singing a few of the segments. More than 40 credit unions and supporting organizations make cameos in the video, which include credit union staff lip-synching lyrics, performing air-guitar with hockey sticks and even dancing with mascots.
“We’re truly amazed at the response and support we received for this project so far, and we’re truly thankful for credit unions’ participation,” says Disclosure member Christopher Morris. “Credit unions’ ‘personability’ usually shines through their member and community service, but now you can see it also holds true for music videos.”
“BUILDING A BETTER WORLD” SONG AND LYRICS
The song and lyrics can found on The Disclosures website (thedisclosuresmusic.com). The song is free to download.
MUSIC VIDEO ON YOUTUBE
The video can been viewed at http://www.youtube.com/watch?v=8QX8EniLa9o. Credit unions are encouraged to distribute and share the video on their websites and in other online communications.
As part of the video collection process, The Disclosures also randomly selected a video submission to receive a signed copy of their CD “(Hey, We’re) The Disclosures”. The winner was Doug MacMillan from State Employees Credit Union in North Carolina.
The Disclosures are an acoustic thrift-rock duo based in Madison, Wisconsin, comprised of Chad Helminak (guitar, vocals, harmonica) and Christopher Morris (guitar, vocals, keys). They perform classic rock n’ roll covers in addition to their original tunes that delve into topics of life, love, and the cooperative spirit. Visit thedisclosuresmusic.com for more information.
For more ideas that will get your staff and members excited about celebrating ICU Day, visit www.cuna.org/icuday. For other questions about ICU Day, please contact Joanne Sepich at (800) 356-9655, ext. 4867.
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With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves 90 percent of America’s 7,400 state and federally chartered credit unions, which are owned by nearly 92 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit www.cuna.org or the CUNAverse blog and follow @CUNAverse on Twitter. For more information about credit unions, visit www.aSmarterChoice.org and follow @asmarterchoice on Twitter.