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Pending Insurance Changes: EPL Introduces CU Exchange Blueprint

Built With Health Partners America, Designed to Help Credit Unions Gain Advantage; Big Hit at GAC

Birmingham, AL (March 7, 2013) – At the recent CUNA GAC conference, EPL, a technology provider for credit unions, introduced the nation’s first private insurance exchange built for credit unions. The Credit Union Exchange Blueprint (CUEB) is designed to address the pending insurance changes from the Obama Healthcare Reform Act.  The initial response has been tremendous with over 75 credit unions embracing the CUEB.

The Credit Union Exchange Blueprint is a turnkey solution that will help credit unions nationwide deliver unique and easy-to-use insurance access for members.  Providing a web portal with insurance options, 24×7 expert call center, and complete training, the CUEB is the nation’s first private exchange dedicated to credit unions and their members.  The Exchange will help members navigate through health care reform’s complexities and position credit unions as a trusted advisor.  As members wrestle to understand options and coverage, the CUEB will become an informational resource for them while enabling credit unions to leverage the Exchange’s expertise and products.

“The response at the GAC when we introduced the CUEB was phenomenal!  This is a unique opportunity for credit unions to participate in a turnkey program that will develop stronger relationships and new member growth with subsequent revenue streams,” said Wayne Benson, EPL President and CEO. “We collaborated with our partner Health Partners of America (HPA) to build the Exchange Blueprint.  HPA will help us develop a comprehensive program that will enable credit unions to better understand health care reform and become the only necessary point of contact for members.  The CUEB can be used for credit union employees, members and the community at large.  The CUEB will train and educate credit union personnel and members, provide all of the tools and technology, as well as supply marketing materials. Credit unions will have access to many health insurance products in the marketplace and have the assistance to facilitate the transition on behalf of credit union members and employees.”

“The new health care provisions are complicated, and fail to accomplish their chief mission: to make health insurance more affordable without compromising quality or access to key providers,” explains Josh Hilgers, Founder of Health Partners of America. “Without the right kind of health insurance exchange, backed by the expertise of industry professionals from Health Partners of America, the nation risks economic and political turmoil as nearly 185 million citizens – people currently covered by employee-provided insurance – enter the marketplace. The CU Exchange Blueprint that we created with EPL is the solution for positioning a credit union in the community, complemented by the wisdom and availability our experts offer. By these standards, this partnership is a proverbial win-win scenario for the credit union and its members.”

About EPL
A credit union owned core data system and technology solutions provider, EPL has served the technology needs of credit unions exclusively for 34 years.  EPL delivers full service solutions that enable credit unions to differentiate themselves within their community in an increasingly competitive market. EPL’s totally open strategy includes solutions for lending, shared branching, collections, document imaging, and more. More than a core data provider, EPL provides hardware, software, training, installation, and outstanding customer support that are designed to enable a credit union to provide its unique value proposition.  EPL serves hundreds of credit unions nationwide. Headquartered in Birmingham, AL, EPL can be found online at www.epl.net or call (800) 243-4375 x5437.

About Health Partners America
Founded in 2007, Health Partners America provides insurance brokers with the tools, training and technology to help businesses deliver quality health coverage using affordable solutions. The company offers the industry’s first broker-friendly private health insurance exchange with over 100 successful implementations, insurance training and workshops. Company representatives share their thought leadership at various business industry events. Learn more at www.healthpartnersamerica.com or call (205) 417-4336.


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