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Poca Valley Bank launches mobile banking through Malauzai Software SmartApp
AUSTIN, TX (March 26, 2014) – Malauzai Software, a provider of mobile banking SmartApps for community financial institutions, has announced that Poca Valley Bank (PVB), a community bank with more than $300 million in assets based in the Charleston, W.Va., region, has launched its first mobile banking program with the company’s SmartApp.
As a community bank with fewer locations than many of its competitors, it was imperative for PVB to provide mobile banking in order to compete with the regional and money center banks in its area. After facing integration issues during a previous effort to introduce mobile banking, the bank was seeking a partner that could work with both its existing core and bill pay providers. The ability to provide customers with real-time account information was also top of the list in PVB’s search efforts. The bank selected Malauzai to develop iPhone, iPad and Android SmartApps for its customers. PVB started publicly announcing the app in the latter half of
“After a very smooth implementation and launch, we have been thrilled with our customers’ response. The new SmartApp is being downloaded beyond our expectations with minimal marketing efforts on our part,” said PVB’s Chief Information Officer Martha Haymaker. “We are lucky to have a partner like Malauzai that makes their technology work around our wants and needs instead of forcing us into a standard box. From nearly seamless integrations to fast turnaround on customizations, their team has worked with us to ensure Poca Valley customers have the best mobile banking experience available.”
The bank has leveraged an email announcement, statement stuffers, a website advertisement, as well as in-branch brochures and signs to promote the new offering to their existing account holders. PVB plans to incorporate PVB Mobile into ongoing marketing efforts to reach prospective customers as well.
“Poca Valley is exactly the type of bank we are looking to empower with our SmartApps,” said Robb Gaynor, chief product officer of Malauzai. “As their mobile banking program matures, this institution will demonstrate that small community banks can, and do, compete with larger institutions in the mobile race. We have been impressed with their thorough and strategic approach to offering this technology and look forward to watching their adoption numbers grow as they expand the functionality of the SmartApp.”
About Malauzai Software
Malauzai was incorporated in 2009 in response to the growing demand in the mobile channel marketplace. As a leading-edge company in a cool town, with a focus primarily on community financial institutions, Malauzai looks to provide mobile solutions that will enhance the customer experience ultimately resulting in increased value.