Seattle, Wash., June 27, 2012 — Weber Marketing Group, a North American branding and strategic consulting agency focused on the financial industry continues its growing, best-in-class strategic thought leadership, with today’s announcement that John Mathes has joined the firm as Senior Brand Strategist.
Mark Weber, CEO, Weber Marketing Group said: “We’re excited to add John’s strategic brand and retail experience to our team of financial industry innovators at Weber Marketing. Besides amazingly similar values, John has a deep understanding of the senior level brand and growth challenges our financial clients face today. When you add his national advertising agency experience working on retail brands like Wal-Mart, BellSouth Mobility and Kohl’s, combined with a solid track record of increasing client growth and profitability, John is an incredible addition to the Weber family.”
John Mathes brings 30 years of senior agency and innovative marketing experience at some of the nation’s largest advertising agencies, branding and branch strategy firms, including Brandpartners and Bancography. He has managed some of the nation’s well-known financial retail accounts such as SunTrust Bank, H&R Block and Huntington Bank. Additionally, he has developed brands and created names for dozens of credit unions and community banks.
Mr. Mathes will operate from Weber Marketing’s newest office in Atlanta, Georgia. “John is highly regarded in the banking industry, including ABA, and well known in credit union circles from CUES to CUNA for his years of speeches, articles, blogs and social media posts,” adds Randy Schultz, VP Marketing at Weber Marketing Group. “He’ll play an instrumental role with our clients as we continue to develop 360-degree strategies that tackle major strategic issues from brand and branch programs, to high impact interactive campaigns that drive market share growth.”
In 2012, Weber Marketing Group expanded its national presence, with an office in Vancouver, Canada, headed by Jessica Lowe, Financial Services Director. Weber Marketing will now be able to better serve the eastern part of the country with its third location in Atlanta, Georgia where John Mathes is located.
About Weber Marketing Group
Based in Seattle, Washington, Weber Marketing Group is a strategic branding and marketing consulting agency focused on the financial industries. The agency specializes in helping clients solve complex marketing challenges with breakthrough brands, names, retail environments, promotional campaigns and multimedia design. Weber Marketing Group’s experienced team of highly-skilled marketing professionals has created hundreds of brands and thousands of branch environments. The agency was founded in 1988 by Mark Weber—a nationally recognized marketing leader in the financial industry. Weber Marketing Group was recently named the 2012 MAC Agency of the Year for the second year in a row.