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Top 4 Trends for Credit Unions in 2013

Posted by Your Full Potential on January 7, 2013


by Sean McDonald

Happy New Year!

Now that the hustle and bustle of the holidays is behind us, it’s time to focus on the upcoming year and what is in store for credit unions.  There can be no doubt that 2013 can and should be a banner year for the credit union industry; however, that isn’t to say that there won’t be challenges.  Here are what I consider to be the Top 4 Trends that credit unions will experience in the upcoming year:

Mobile Technology –mobile banking, remote deposit capture, and all of the technology associated with these things will continue to be the fastest-growing trend in our industry.  Credit unions that don’t believe this or refuse to accept it run the risk of becoming obsolete in the eyes of the consumer.  The marketplace has just come to expect these services and it will be up to credit unions to deliver.  That’s not to say that credit unions that don’t offer these services will go out of business; however, they may not enjoy the robust growth that they seek.

Focus on Training – credit unions must endeavor to attract the most motivated and skilled professionals they can find to work for them.  These “go-getters” don’t put a big focus on titles; however, what they do want are professional development opportunities as well as the ability to make a difference and demonstrate their talents.  They also want to be paid commensurate to their contributions and talent.  If you want the best, you have to make it worth their while to work for you.   Invest in your best people and you will earn their loyalty.


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