Top 5 Interactive Marketing Mistakes Credit Unions Make
by. Mark Haugejorde, Chairman & Founder, iSolutions
A NAFCU Services Podcast by David Frankil, NAFCU Services Corporation President
Credit union marketing has become a challenging discipline, with updates in technology, compliance requirements, security, and consumer preferences regularly changing the playing field. The ability to manage all channels—email, mobile, social media, outbound calling, and print—is often hindered by a lack of technology and/or expertise. Many marketers find themselves generating the same static, one-way communication campaigns, despite the wealth of member data they have. The answer? Interactive marketing, representing 1:1 relevant and contextual messaging.
The practice of interactive marketing is constantly evolving, producing a mix of best and not-so-best practices. The top five interactive marketing mistakes credit unions make are:
1. Lack of Management Vision and Commitment
2. Inadequate Planning
3. Failure to Execute
4. Doing It the Old-Fashioned Way
5. Not Personalizing Marketing
To illustrate how interactive marketing can improve a marketer’s effectiveness, Mark Haugejorde, Founder of Member Assist, discusses these interactive marketing mistakes and how to avoid them. For nearly 20 years, Haugejorde has developed businesses that combine advanced marketing technologies with highly-defined affinity groups. Listen to the NAFCU Services podcast
Member Assists’ iSolutions is distributed exclusively in the credit union market by Allied Solutions, LLC, a NAFCU Services Preferred Partner. iSolutions is the credit union industry’s leading interactive marketing platform, leveraging superior content and analytics into personalized member services that increase loan volume, portfolio yield, and fee revenue. For more information, visit www.isolutionsconnect.com.
