Twenty quick branding tips

The title for this post is a little misleading. Branding is not easy. It’s hard work, takes time and requires significant resources. However, branding is also not overly complicated.                    

Rather than go into great detail about various aspects of branding, let’s examine quick and easy things you can do to improve your brand.

(This is similar to the recent post Twenty Quick Marketing Tips).

So here goes:

1)      Communicate your brand to your staff. Every. Single. Day.

2)      Ask your staff, “what is our vision or mission?” The answers might surprise you.

3)      Don’t use the words “service” or “community” anywhere in your brand. They are overused and one of the keys to a successful brand is uniqueness.

4)      Fire anyone who is not on board with your brand. Don’t even hesitate.

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