10 best practices to keep your credit union’s website from being a digital dinosaur
Your credit union’s website is often the first impression potential members get of your organization. In today’s digital-first world, it’s more than just a place to host basic information; it’s a crucial member engagement tool. A well-designed website can guide users effortlessly through their financial journeys, from exploring products to completing loan applications or managing their accounts.
The competition for attention online is fierce, and members have high expectations when it comes to speed, convenience, and personalization. If your website doesn’t deliver a seamless experience, members will turn to more agile alternatives. That’s why it’s essential to ensure that your credit union’s website is modern, functional, and optimized to meet member needs.
1. Simplified, Intuitive Navigation
Your site’s navigation should be easy to understand and use, with a logical structure that prioritizes essential functions like account access, loan applications, and contact information. Don’t clutter your menus with unnecessary pages. Keep it simple—less is often more when it comes to helping your members find what they need quickly and efficiently.