12 ways to get to the top of the digital wallet

As more and more consumers use digital applications to make their daily life easier, the importance of being the ‘go to’ payments solution for mobile or online payments has never been more important. Banks and credit unions must avoid a mentality of ‘build it and they will come’. Instead, ongoing product development and continuous marketing reinforcement is required to increase both usage and engagement of payment solutions.

There is no question that financial institutions are facing increasing pressure from alternative payment providers that are using their payment solutions to upend your current customer and member base. In conjunction with Comperemedia, we are providing visual examples of some of the best payment solution marketing that we have seen recently in our physical and digital mailboxes. These examples should help get the creative juices flowing, providing financial marketers ideas that positively impact payment transactions.

 

continue reading »