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12/12/12 Credit Union Promotions

By Jim Bruene

Last year, we were disappointed at the lack of promotions on double-triple-digit day, finding just a single promo 11/11/11 promotion (seeour postonNotre Dame FCU). But it was Veteran's Day and most U.S. banks were closed.

This year, 12/12/12 falls at a much better time in the promo calendar, and FI marketers responded, at least on the credit union side. In the first five pages of Google results we found 15 CU promotions, most offering 12-month, $1,200 loans.

However, it turns out that "12/12/12 loans" are regular December fare at a number of credit unions. Only four of the 15 were focused on the once-in-a-hundred-years date, one on the deposit side and three low-rate loan specials (note 1).

The standout deal? A 0.12% APR on a $1,200 loan fromL'Oreal USA FCU.

Here are the four CU 12/12/12 promos:

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Randall Smith