One of the biggest challenges was being able to have variety in the types of content produced. So what are more ways to ensure that content is interesting, vibrant, and avoids becoming repetitive?

Our solution are these 13 tactics that bank marketers might initially overlook.

Social Media and Blogs

Social media and blog posts put your content where your audience can be reached. Traditional marketing such as billboard signage is becoming obsolete, because they are easily ignored. Other forms of paid advertising are becoming less effective, because the audience you want to capture isn’t there. Magazine and newspaper subscription numbers are decreasing, and social media adopters are increasing.

Article Posting

Article posting helps you reach a larger target audience, and gives you credibility. By posting an article on someone elses publication, it allows you to reach more people than just your audience. It allows your bank to go in-depth with issues and concerns your customers face, and help them solve problems they face in everyday life. It allows you to clarify things that need more than 140 characters to be explained.

In-person events

In person events combined with social media efforts, bridge the gap between online and physical worlds. They help to solve the problem in regards to diminishing branch traffic, while creating an experience that is unique to your community bank.

continue reading »