Next week, for the 10th time, CO-OP will host the credit union industry’s most transformative conference. THINK 17 will not only introduce new ideas about bringing your credit union into the digital era, but will also give you tools, help you build a strategic platform, get you to the launch pad and help you fire the rockets. Like every THINK conference, THINK 17 will be unlike any conference you’ve attended – and that’s true even if you’ve attended all nine previous THINKs.

On the eve of the 10th THINK conference, here’s a quick look back at a (near) decade of THINKing:

What is THINK?

In 2008, a few rogue thinkers at CO-OP wondered what might happen if they switched up the annual shareholders meeting and user conference with some original programming. For Samantha Paxson, now Chief Marketing and Experience Officer, idle thinking quickly led to big plans.

“We were inspired by the idea of offering real thought leadership to clients,” Paxson says. “No one else was doing this in the credit union space, so we had to create our own vision for how it might be done. It was daunting but also incredibly motivating.”

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