20 posts in 20 minutes. We’re not kidding.

Things have changed. We are trying to do our best in the midst of very weird times. Our lives will return to a new “normal” but we don’t know how and we don’t know when. Everything’s different … except social media.

Social media algorithms decide who sees your content and who does not. And, social media algorithms aren’t social distancing. Facebook’s operating systems aren’t quarantining themselves. As all credit union marketers know, the social media content monster MUST. BE. FED. 

However, if I’m right about the zeitgeist, you’d rather confess to toilet paper hoarding than read another article about optimizing social media metrics. So, I’m just going to help you out and not lecture. Below are twenty social media posts you can use right now, for free. 

A few housekeeping notes:

  • You won’t find any blatant product promotion posts, because those are easy to make. You should continue promoting your products. It’s the engaging content that’s challenging to create, so that’s what I’m going to focus on.
  • You won’t find posts suggesting you share how you’re giving back. In all likelihood, your credit union has made generous donations of time or resources in support of local medical services, first responders, or essential businesses. Documenting that work and posting that information goes without saying. 
  • This list doesn’t include many image suggestions, because those should be unique to your community and credit union. 

1. This one only works on Facebook: Ask members to post a photo of their pet in the comments. Use a random number app to choose a “winner” and donate to your local animal shelter in the winner’s honor. Maybe drop off a doggy gift bag at the member’s home and take a photo.

2. Determine how many members work at a local hospital and thank them using this format: “To our 1,234 members who work at Anytown Medical Center, thank you.”

3. Post a photo of a staff person working the drive-thru line. Maybe speed up the video for dramatic effect. Name the staff person, thank them, and invite members to chime in with a “hello” or “thank you.” 

4. Make this a weekly post for the next two months: Get permission to post information about one of your small business members who could use a shout-out and support. 

5. Look for upcoming holidays and thank your members who are members of that group, e.g., Nurses Day, International Workers’ Day, etc.

6. Make a video explaining the differences between a bank and a credit union. 

7. Create an image with two beloved, local hiking spots, landmarks, or annual events and ask your followers to choose #thisorthat in the comments.

8. Post a simple, “Even though we’re social distancing, we still want to know: How are you doing?” with a funny image of animals far away from each other.

9. Boast about how many PPP applications you’ve helped secure for your community’s small businesses.

10. Find a groan-worthy, kid-friendly, “set-up, punch line” format joke and post it using the #fridayfunny hashtag.

11. Find a historic image of one of the communities you serve and post on a Wednesday using the #waybackwednesday hashtag. Use the post to share how long you’ve been proudly serving your community. Ask fans to comment how long they’ve been members in the comments.

12. Use all #spring2020 hashtags to ask members what one thing signals spring to them in your area. Maybe something like, “It’s not really spring in [insert name of community] until I’ve seen ______________.”

13. Post an image of vegetables and ask your members which local farmers’ market they look forward to frequenting. Share a link to a local list of farmers’ markets.

14. Ask your fans to share the best financial advice they’ve ever received.

15. Post a historic image of one of the towns you serve and talk about the history of the town.

16. Invite members to share where they’d like to travel when restrictions are lifted, something like, “We know there is no place like home, but where would you like to go when travel restrictions are lifted?”

17. Post tips for couples thinking of merging their finances. 

18. If you live in a community with more than one season, ask members what their favorite season is and why. 

19. If you live in a community near nature, ask your members, “Where is your favorite place to walk or hike?” 

20. Thank your members for their ongoing support.

If you use any of the ideas above, I would absolutely ADORE seeing your creativity. Tag me on Instagram or FB at @mbsocialcontent.

Maggie Bergin

Maggie Bergin

Maggie Bergin is a digital marketer and copy writer with brand experience developing social media campaigns and content. Her specialties include content marketing strategies, message creation, social media marketing and ... Web: https://www.maggiebergin.com Details