2020 Marketing: 10 things you need to examine

January is almost over which means by now you’ve read countless articles on 2020 goals and trends. All of those are important. We’ve even written two ourselves (How To NOT Get Overwhelmed in 2020) and (20/20 Vision For 2020).

While understanding trends and goals is important, when it comes to marketing it’s also important that you examine it. That you ask the right questions.

Here are ten questions every credit union and bank executive should answer now:

1. How am I going to gain more from my existing base?

Many financial institutions are seeking growth. More new people. However, one of the best ways to grow your overall profitability is to increase the relationships you have with your existing members or customers. Rather than just add and add, how about digging deeper?

 

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