2022 word of the year: CARE

by Bo McDonald, Your Marketing Co.

Each year at YMC we choose a word for the following year. We never throw away the word(s) from previous years, rather we choose a word to build upon for the upcoming year. In the past our words of the year have been:

  • Expert
  • Quality, Consistency, Calm (we chose three in 2019)
  • Strategic
  • Collaborative

For 2022, we’re choosing the word care. As a verb, the word care means to look after and provide for the needs of. As I shared with our team a few weeks ago, I want to look after and care for the needs of my team members and their families. If my team is cared for, I know my clients will be cared for. Likewise, each team member is charged with caring for our clients and their members.

 

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