3 banking makeovers spotlight web, branch, brand best practices
The ever-popular 'makeover' concept works well for showcasing the latest thinking on branding, web design and branch concepts. Two credit unions and a bank eagerly applied for a shot at having experts suggest improvements. The results may get others thinking it's time for a makeover.
The huge popularity of the “Fixer Upper” TV show proves that people love to watch the pros take something dated and tired and turn it around complete with a big surprise reveal to the participants.
That explains why the “Makeover” sessions at The Financial Brand Forum are crowd pleasers year after year. And it shows why many financial institutions apply to have their brand, website or branch network “made over.” Who wouldn’t want free advice from top experts in the field? But it does take some guts to put your institution under a spotlight, warts and all. And it also takes guts for the pros to present their recommendations to these institutions for the first time live on stage.
Three makeovers took place live at The Forum this year, providing valuable take-aways for both the participants and the audience. All three are summarized here with additional commentary from interviews conducted by The Financial Brand.
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