In today’s post-pandemic world, what members want from your credit union has changed dramatically. It’s time to go after, “Activating Your Strategic Next.”
In CO-OP’s recent THINK Virtual Master Class, CO-OP thought leaders teamed up with consultants from EY to share three steps every credit union can take to identify and capture the most promising growth opportunities within their membership.
- With the migration toward digital, credit union offerings must consider trust, ecosystems and consumption.
Credit unions today should be moving toward a more dynamic trust framework that better serves members by delivering on their functional, ethical and emotional expectations.
Consider also that artificial intelligence-enabled financial ecosystems are converging, presenting opportunities for credit unions to consolidate services and more holistically nurture the financial wellbeing of members.
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