Consumers have always struggled placing trust in financial institutions. That’s why financial marketers need to provide valuable information if they hope to stay competitive and build healthy, positive relationships with people. Banks and credit unions must actively work to improve their reputation, build their brand and bolster consumer engagement.
According to a 2018 J.D. Power study, 78% of those in the U.S. are interested in receiving financial advice or guidance from their bank, but only 28% say they’ve received it. There’s a big disconnect here — between consumers’ appetite for informative content and those institutions providing it.
This unmet need presents a massive opportunity for smart, savvy and proactive financial marketers. Delivering valuable guidance and education benefits consumers, the community and the financial institutions who offer it.
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