3 things your credit union can learn from Justin Bieber’s Purpose Tour
Like all cool moms, and secret, slightly older Justin Bieber fans, I scored two tickets to take my daughter to Justin Bieber’s much talked-about Purpose World Tour. Sporting complementary Bieber t-shirts and enormous smiles, we braved the screaming masses to witness this event firsthand.
While my daughter slept in the backseat after the show, I sat patiently in obscene traffic leaving Quicken Loans Arena. I had plenty of time to replay my favorite moments of the concert – my daughter’s excitement, the impressive pyrotechnics, dancers on skateboards and Bieber appearing beneath a shower of artificial rain. I also recalled a blog I wrote a few years ago about the “Beibs.” Of course when I got to work the following morning, I had to tell my coworkers all about the event and decided I had to write another Bieber-related blog.
Wait, there is something in it for you non-Beliebers so don’t stop reading!
Even without a “My Mamma Don’t Like You” t-shirt, battling terrible teenage drivers in post-show traffic or witnessing the ear piercing screams firsthand, here are three things your credit union can learn from the set list at Justin’s Purpose World Tour.
- “Children”
In “Children,” the thought-provoking questions are posed “What about the children?” “What about a vision?”
Attracting young members should be a focus of all credit union growth initiatives. After all, Millennials have been helping drive mobile technology adoption in credit unions. These younger members expect to be able to quickly apply for new accounts and loans, deposit checks, pay bills, transfer funds, and receive alerts via online and mobile devices.
But credit unions need to be prepared and planning for what’s up next, Generation Z, who’s oldest members are entering college now. These kids, much like Bieber, have grown up using tablets and smart phones before being potty trained.
Making up 25 percent of the US population, it’s crucial to incorporate them into your credit union’s future vision plans.
- “Baby”
Bieber’s “Baby” is the song that launched him into stardom in 2010 at the young age of 16. The video became the most viewed video in YouTube history until it was surpassed by Psy’s hit single, “Gangnam Style,” in 2012. Yes, this was six years and countless songs ago, but Bieber tour planners are smart enough to know that his fans want to hear this song that began it all.
While credit unions should be focusing on the generations of the future, they also can’t forget about their “Baby” Boomer membership, the members who have been relying on their services for decades.
Survey results show 65 percent of boomers plan to work past age 65 and just over half will work post-retirement. There is a need for education about retirement plans, financial planning, and Social Security and Medicare programs that credit unions should employ to assist these members with this monumental lifestyle and financial transition.
- “Purpose”
Purpose is the title track of Bieber’s fourth album and the title of his world tour. Obviously, this song leads me to think about the credit union difference. Social responsibility, superior service levels and member well-being are at the heart of every credit union’s purpose. Simply put, credit unions exist to serve their members.
So stand proud and loud. Remind your members and your community the ways you give back and what they mean to you. “You give me purpose every day. You give me purpose in every way.”
I hope the next time you hear the latest Bieber track you put the windows down, crank up the radio and sing along shamelessly. Feel free to justify it by thinking about what your credit union can learn from his songs.
Or follow my lead and blame your potentially questionable music choices on your 7-year-old and her friends.
