3 tips & tricks to add spark back into your email marketing

Don’t you love those movies when it seems as though the main character has exhausted all of their options, and just when it seems as though all hope is lost, they saves the day and live happily ever after?

We all love those movies because we walk away feeling way more inspired than we were when the movie first began. I know you’re going to think I’m crazy for saying this, but that inspiration you feel when watching a good comeback story can provide the necessary jolt needed to re-spark your down-and-out email marketing plan.

In the credit union industry, there are two areas of marketing that strike fear in the hearts of decision-makers: the first is social media and the second is email marketing. You see, the fear is evident because many people still don’t understand how effective a tool it can be, which results in their strategy not working… which ultimately leads them to believe that email marketing in the credit union world is a dying fad…

That couldn’t be any further from the truth.

Email marketing has been, and continues to be, one of the most effective ways credit unions communicate with their members. So today we are going to look at three important ways you can give your credit union’s email marketing strategy the important jolt that it needs.

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