3 ways to find value and improve your content marketing

Create

There is a ton of content on the web. Most of it is garbage (sorry, internet). The last thing you want to do is contribute to that growing pile of waste. You want to create content that is valuable to your readers. It doesn’t have to always be educational. Sometimes it can pay off just to entertain. But whether you’re informing or entertaining, make sure your content is meeting those expectations.

Strategize and track

You need to have a plan. “Winging it” isn’t a plan. Whether it’s sales, leads, or traffic, you’ve got to figure out what the value is in your content and how it’s going to deliver. Using Google Analytics is a great way to keep an eye on those important metrics. Page views, shares (this increases your consumption potential), leads, and sales are all important metrics you should be keeping an eye on.

Distribute

As someone running a small business, social media should be a valuable tool that you’re fully taking advantage of. Make a plan to promote and distribute your content to your network of followers and track your analytics so you’ll know the most valuable platforms that provide you with greatest return.