3 ways to ‘supercharge’ your digital marketing

Combine online and offline elements to get the best results.

Phil Lockwood has a message for those who’ve jumped entirely on the digital marketing bandwagon: Traditional marketing is not dead.

“Each channel has characteristics the other doesn’t,” says Lockwood, founder and managing partner of the digital marketing firm, Creation Chamber. “Offline components can be very effective in digital marketing.”

Lockwood and Danella Soeka, Creation Chamber’s director of client strategy, addressed the CUNA Marketing & Business Development Council Conference Tuesday in San Francisco.

They offer three ways to “supercharge” your marketing by combining online and offline elements:


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